what are your fav ads...

Ad films have always caught my attention. Be it in India or over here.

In India they are pretty much more colorful. With more emphasis on the beautiful, photogenic 'female' models.
.

But I have always noticed, though itz been like 5-6 yrs before, Indian ads tend to be a bit more serious,
and more specific to the product promotion than in promoting them as small interesting 30 sec 'movies'

Over here in the US, they tend to have a story around the product.

But last time I saw, things have changed with Indian ads too. They are more lively now.

In fact, itz a dream in me to start my own ad company one day.

What you can convey in those 30 sec is really mind boggling.

You need to simplify matters, yet give a reason for the consumer to go buy that product.

Some of them, are like a series of ads, and you have to be watching them for a while to make sense of it.

Case in point, Capital one ads, and the one for ING' Insurance

The capital one is kinda done tastily, enough to hold attention, but not something I like.

They started with their caption 'what's in your walet'. The first in the series, was abt the user getting boggled up high interest rates and with medieval warrriors trying to go after ppl

with defaults and high interest rate cards

The initial few were nice, but prolly they carried it a bit 2 far. The latest one shows those medieval warriors out of job as everyone shifts to capital one and they are forced to do other jobs.

Logical concept, but I feel they have carried the series a bit too far.

For one, doesnt show anywhere as to how it helps to promote their product.


Coming to my fav ones..

Most of the times, new concepts are brought out during Superbowl(American Futball). Ads during that time are supposed to cost
a fortune, but nobody cares, Large companies want to showcase their product at that time as most ppl are tuned in at that time. Marketing gimmicry

But then most ads shown during that time are new, and some amazing concepts and ads can be seen.

So much so, that there are articles in News papers that devout space to discussing these ads the next day, along with the superbowl stories and discussions There are lots of others that hold my attention

3 of them that caught my attention of late...


(1) GE genworth ad, which features Agassi and Graf and supposedly their kid.

The ad goes like this..

The kid faces up to this aan adult player. One look at the kid and he tosses the ball which is promptly smashed back.

Surprised, he hits it a bit more flatter, the result the same, the ball whizzes past him.

It countinues and they engage in a slug fest, and finally the guy wins, He exults as if he beats the world champion,

when Agassi and grass drive by and pick the kick..

Nice ad. really liked it.

Concept: Pedigree. Trust in GE.
there is a saying in tamil " Puli kku piranthathu poonai aaguma" which roughly traslates as

"what is born to a tiger, you can never be a kitten"

GE says the same thing abt their product. Nice


(2) The ad for Kia's new SUV.

Starts with a Suave office goer, who drives it first. He stops on a light, and tosses the key to
a travelling junkie. or a hippie. He drives it for some time. then again tosses it to a mom of 4. then to a
tourist, a surfer and so forth...

This process takes thro different ppl in society that drive the SUV around.

Concept:
A very nice interesting strategy, suggesting ppl from diff walks of like will find it comfy.

One thing they could have done, changed the colors of the SUV each time a new person drives it., therby
specifying a diff color to each moods while at the same time, showing all colors that they have on the model.


(3) There is one more thing that I liked. Cant seem to remember now.
maybe will update it at a later time..



What about urs guyz..

Anything that you like..specifically...!